This commercial...
just bothers the beegezus outta me.
I don't know why--can't quite put my finger on it, but every time I see it, which has only been a couple of times, fortunately, I wince. It's tacky, but I still don't think that's quite it.
It wasn't until I went to youtube to grab the embedding code this morning that I realized: Wow, there are a LOT of opinions out there on this commercial!
Here's the youtube link if you want to check the comments out for yourself.
My favorite from the bunch:
that basically amounted to: Men have battled over your taint for centuries, shouldn't you keep that shit fresh? Summer's Eve: 'cause let's face it--your funky junk won't change the world.
But the one that probably most accurately summed up my thoughts was the following:
Um, it's not really about a "strong, empowered woman" who's in complete control. It's boiling a woman down to just being a crotch. Basically it's saying "guys want to have sex with you, which totally gives you power. So, wash your crotch." Not to mention, douching is actually not recommended by medical professionals in most situations. The vagina is largely self-cleaning.
This is the sort of commercial that only "empowers" women who have no idea that their value doesn't lie between their legs.
And now I've already spent more time on that commercial than it ever deserved.
Carry on.